Digital Marketing: The Top 5 Strategies for Engaging Content

Paul Linville

#1 — Blogging

While building a blog takes time, it also offers one of the best and most cost-effective means for reaching a vast swath of people. It does require passion, and persistence, along with an inherent understanding of the subject matter and the ability to connect with your audience.

To become an effective blogger, you need to deliver an enormous amount of value and convey key information in your industry or niche in order to succeed in the long term. As long as your audience is engaged and finds real value in the information you share, it will slowly build up over time. But don’t expect this to happen quickly or easily.

Yet, once you do have a noteworthy blog, and you learn how to build a proper sales funnel to automate your sales and marketing efforts, you can quite literally create a six-figure-monthly income from this single source. Sure, it takes time to reach that point. But it’s most certainly worth your while.

#2 — Video Tutorials

Want to reach a large and engaged audience? Start building video tutorials on sites like YouTube and give away the farm. Teach your audience how to do something that they otherwise wouldn’t know how to do. Create a high-quality and compelling video that really goes into depth on the subject matter.

While you might find it counterproductive to create a video tutorial teaching something that you would normally have people pay you for, it’s by far one of the best ways to not only set yourself up as an authority, but also to gain loyal fans and followers that would be willing to pay you for your expertise.

Like any other low-cost strategy for marketing your business online, it takes time to build up your audience and following. But video tutorials offer one of the best methods for drawing in the right demographic that would be interested in whatever it is you’re peddling, whether it’s a product, service, or information.

#3 — Email Marketing

Not only is email marketing a low-cost method for getting the proverbial word out on any business, it also offers one of the best returns on the investment of your time. However, to succeed with email marketing, you need to attract the right customers to your website, something that’s not as simple as it sounds.

By building compelling content like infographics and other online tutorials, you can attract the right customers who will hopefully sign up up to your email list. Once they sign up, you’ve still got work ahead of you by having to share useful information with them on a periodic basis while trying to make the sale.

Effective email marketing is a skill that involves writing compelling sales copy and it can only be developed over time. However, as long as you think more about the consumer and add value to their lives, and you allow that principle to govern your behavior, you’ll succeed over time. It simply won’t happen quickly or overnight.

#4 — Social Media Marketing

Anyone who’s serious about marketing on a shoestring budget knows that they need to master the art of social media marketing. While this strategy is certainly low in cost, it’s difficult to make any real traction without reaching out to influencers and power users that can champion your cause for you.

Yet, the social media playing field is filled with billions of consumers readily able to purchase your products and services. It’s merely a matter of reaching them by employing the right social media marketing strategies to turn those potential buyers into actual customers.

Social media marketing takes some serious understanding and know-how of the mechanics of both human behavior and online marketing to see any traction. In the beginning, you might need to spend a little bit of money to get the right visibility for your product or service, but it’s money well spent as long as the right fundamentals are in place with your offer and your message.

#5 — Search Engine Optimization

Anyone who is anyone who is serious about online marketing understands the importance of search engine optimization. By mastering the convoluted world of SEO, you can make serious traction in any industry. Just imagine being able to send near-limitless amounts of traffic to any website or business you create.

However, by mastering this field, the world truly can be your oyster. Through SEO, you can market virtually any product or service for next to no money out of your pocket, making it by far, one of the most low-cost ways to market your business online.

Information from Forbes

Leave a Reply

Your email address will not be published. Required fields are marked *