Paul Linville #1 — Blogging While building a blog is something that takes years to develop into any real semblance of an audience, it also offers one of the best and most cost-effective means for reaching a vast swath of people. It does require passion, persistence, along with an inherent understanding of the subject matter and the ability to connect with your audience. To become an effective blogger, you need to…
Paul Linville 1. Quantify your claims Marketing analytics are and its importance. Numbers are persuasive. You could tell your CFO that content brings in customers, or you could tell them that 72 percent of marketers believe that content increases customer engagement. The second one is more likely to get you funding. People are more likely to care about your claims when you include relevant statistics. Without specific marketing data points, such as…
High Resolution Images for advertisments After experimenting with the effectiveness of online imagery, Dan Zarrella of Hubspot, reported that, “[A] 37% increase in engagement [was] experienced when Facebook posts include[d] photographs.” Visuals are one of the first things people look at when viewing an advertisement. In advertising, the old adage, “a picture is worth a thousand words” really fits. For example, you can probably think of some advertisements you’ve seen that are…
Where I’ve lived Cedar Rapids Iowa Des Moines Iowa Urbandale Iowa Des Moines Iowa (above) The History of Cedar Rapids The location of present-day Cedar Rapids was in the territory of the Fox and Sac tribes. The first white settler on the site of the future city was Osgood Shepherd, who built a log cabin (which he called a tavern) in 1837 or 1838 next to the Cedar River (then…
